In an era when diversity is under threat, this brand wants to change the conversation.
The brand story is a holistic narrative which ties together the brand’s history with its purpose and values. Through the brand story we can truly can feel the brand’s ambitions. Writing the story for Equal IT was a way to fully get to know the brand, feel its personality, and to hear its true voice. It’s a bold brand that wants to change the conversation and challenge conventions, which comes across in their whole approach and in the tonality.
Equal IT’s striking, expressive, visual identity is based on visibility, voice, and authenticity. The vibrant mix of colors symbolizes diversity, while the black and white photography with blurred faces suggest that EqualIT looks beyond labels, reinforcing that individuality and authenticity are central to the brand’s core business and mission.
